The portal is conceived by Mr. Qasim Al Hammadi (President, Arab Union of Photographers), who has entered into the Guinness Book of World Records by creating the World's Largest Calendar, is a native of Ras Al Khaimah in the northern province of the United Arab Emirates. He was born into the family of renowned traditional dhow builder Mohammed Abdullah Buhaji. But his father's profession held no charm for Qasim, who's interests clearly lay elsewhere. Lured by the power of the lens, a childhood passion became a life choice 10 years ago, when he began his career as a photographer with the Emirates News Agency (WAM), the official news agency of the UAE, where he continues to work today. A desire for recognition by fellow professionals led to his working for and receiving the much coveted LRPS (Licentiate of the Royal Photographic Society), a landmark in his professional life.